HEB DELI APP

The HEB DELI application was designed to provide users with a direct gateway to access Deli products directly from the palm of their hands. The Deli app provides a nice catalog of delicious meets and cheeses HEB’s customers can browse from, order to specification, pay, and schedule pickup times. Also, the application provides recent history of purchases, offers discounts, specials, and coupons.

MISSION STATEMENT

“Design a simple and helpful tool to order delicious meets and cheeses avoiding check-out lines, and time waste.”

BRINGING A JET/AMAZON-LIKE EXPERIENCE

In our research we went to understand the giants of merchandise Amazon and Jet, and we found they lead the market not only as a business, but in terms of the purchasing experience of their users (avg 200M users/monthly). Users easily browse, select, add few details, and check-out in a few clicks. They are done. We brought the same UX traits to the HEB Deli app to provide the most helpful and efficient experience.

OUr Process

UST can help resolve the IT and Visual Engineering problems present in much of the CX and UX process.

1.Ideation

Gather tangible ideas, with clear and concise value related to the application, website or portal.

2.Research

Gather expectations and spend time researching why certain aspects are successful or unsuccessful, set user expectations.

3. Understanding Users

Begin to understand the user experiene through wire frames, site map plans and face to face connections with the client & user

4. Wireframing
& Mockups

We begin the creative wireframing process by sketching out quick concepts and mockups, moving to defining the user experience and planning a site map.

5. REFINING
    THE DESIGN

Through the wireframing process, we gather what is most applicable and relevant to the user experience, and create UI mockups.

6. HIGH FIDELITY
PROTOTYPING

Leverage visualization tools for requirement validation. The use of prototyping tools will help lower requirements ambiguity & project risks, and also accelerate requirement development phase.

walmart
shipment tracking

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