Wellness app

The anchor idea of our ‘core content’ story, Building a competitively insulating “wellness” experience for Walgreen’s.

80% of a patient experience is outside the primary care provider (the doctor, the hospital etc). In this context the pharmacist  and the pharmacy can become a compelling differentiator to own the position for “second care center” in US. Its in that context the point of view is being built – making Walgreen’s my ‘wellness’ home with all services from health to wellness. To make this possible we have a Digital Product idea : Leveraging next generation thinking on Mobile Social–IOT-Cognitive to deliver a wellness experience that is competitively insulating and incredibly differentiating.

The Walgreens mobile app is a tool that enhances the User's experience while ​shopping or requesting services at Walgreens. Users are provided with an array of ​helpful features that maximize and optimize health, loyalty, and demand. The Walgreens app integrates gamification, social networks, and integration with other apps in order to create a complete source of information when it comes to health, and medication consumption.

Main Goals

To build this product, there are four basic technical concepts.
1. App in an App ecosystem. We want to build the world’s first deep linked and most comprehensive wellness  "app in app”  in Digital Health. For example : MDAnderson Cancer App will be the specialized app focused on cancer care within the Walgreen’s app system. We will set up the right partners and specialists to provide content into the app eco system that covers all key disease conditions and wellness opportunities.

2. App with an in built bio native AI : We want to construct natural ‘Artificial Intelligence’ into the app system. In simple the terms the app should  biologically age with the user and put relevant content as the person interacts over time. In other words – become a personal concierge/caregiver over time at both a physical and emotional level.

3. API Ecosystem : We want to add Digital Edge (UST) have the broadest API ecosystem that connects to any interface a patient/customer chooses. For example – if the patient wants a FITBIT link to diabetic treatment, we need to have the API’s built that enables this to happen. We want to demonstrate this capability in the SOCIAL API space with Facebook, Twitter etc.

4. Cognitive Intelligence Augmentation : The cherry on the cake is to run this ecosystem on the cloud with cognitive agents that delivers a superlative 1:1 consumer experience.

OUr Process

UST can help resolve the IT and Visual Engineering problems present in much of the CX and UX process.

1.Ideation

Gather tangible ideas, with clear and concise value related to the application, website or portal.

2.Research

Gather expectations and spend time researching why certain aspects are successful or unsuccessful, set user expectations.

3. Understanding Users

Begin to understand the user experiene through wire frames, site map plans and face to face connections with the client & user

4. Wireframing
& Mockups

We begin the creative wireframing process by sketching out quick concepts and mockups, moving to defining the user experience and planning a site map.

5. REFINING
    THE DESIGN

Through the wireframing process, we gather what is most applicable and relevant to the user experience, and create UI mockups.

6. HIGH FIDELITY
PROTOTYPING

Leverage visualization tools for requirement validation. The use of prototyping tools will help lower requirements ambiguity & project risks, and also accelerate requirement development phase.

the RESEARCH

Gather expectations and spend time researching why certain aspects
are successful or unsuccessful, set user expectations.
•The app was feature rich. A lot of features were spread all over the interface. There is no sense of user orientation.

•The Walgreens app does not seem to have social mechanisms to interact with the Walgreens staff in any way.

•The Walgreens app is passive, and does not clearly provide with alerts or notifications.

•The Walgreens app does not seem to offer any 'Gamification' trades.

•There are no signs of integration with features such as Apple Healthkit  & wearables for activity tracking.
Current Experience

Sketching

We begin the creative wireframing process by sketching out quick concepts and
mockups, moving to defining the user experience and planning a site map.

Site map

Looking through the lens of their user’s needs,
we developed an organizational strategy to govern the creation of a site map.

Refining Mockups

Through the wireframing process, we gather what is most applicable
and relevant to the user experience, and create UI mockups.

Content Simplification

Reducing the amount of content and focusing on options relevant to the users and around the users.  Primary menu in blocks and secondary menu items under main :​​
Calendar

 An automated scheduler, where users can get a quick view of their medications refills, and appointments schedules with the help of 'Wal' the virtual concierge.

My Day

A helpful and simple snapshot of the user's daily goals and reminders  associated with relevant helpful products from the Walgreens store.​

History

A simple view on your past biometrics from your last session check-up at a Walgreens clinic.

Tips and Media

A way to further engage with the user by providing relevant information based on conditions, habits, and lifestyle.​

Overall Design  

Through the wireframing process, we gather what is most applicable
and relevant to the user experience, and create visual UI mockups.

Meet Wal

We created Wal who brings  artificial intelligence into the app. 
Wal is Walgreen's app personal attendant

"IT'S GREAT BY Reducing the amount of content and focusing on options relevant to the users"

Ruben Chavez, user tester

Some highlights

THe live PROTOTYPE

Prototyping accelerates requirement development phase. The use of prototyping helped to lower requirements ambiguity & project risks.
Open Prototype