Welcome

the uXD Practice

The UXD Team is united by an unwavering passion to develop high quality experience through User Center Design Practices (UCD). 
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UXD TEAM

We focus on strategy and design using high-end methodologies tools to solve user's problems. We are a multidisciplinary group of subject matter experts and UXD designers with a thrill for excellence.

Our Five UX Key Elements:

1. Content Quantity vs. Content Delivery

CONTENT QUANTITY VS CONTENT DELIVERY

It is not about the amount of features and content information provided, but the ability to drive ‘this’ information to be received, perceived, and retained by users.

Nearly three quarters (73%) of companies currently not conducting
user experience testing will be doing so in next 12 months.

(2013) eConsultancy-User Experience Survey Report. https://econsultancy.com/reports/user-experience-survey-report

2. Building Progressive Smart Experiences

BUILDING PROGRESSIVE SMART EXPERIENCES

Learn from their audiences's behaviors to infuse future experiences that will align with tomorrow's trends and demands. Apply forward design.

Users don’t have much patience for poor-performing apps: 86 percent deleted
or uninstalled at least one mobile app because of problems with its performance.

(2014) https://www.appdynamics.com/press-release/appdynamics-releases-app-attention-span-study-which-shows-nearly-90-percent-surveyed-stopped-using-an-app-due-to-poor-performance/

3. Passive vs. Active Experiences

PASSIVE VS. ACTIVE EXPERIENCES

Systems traditionally waited for user’s input in order to react. But, that is rapidly changing thanks to AI and other smart engagement mechanisms. An app's job is to make the first move to engage the user.

By 2020 customer experience will overtake price and product as the key brand differentiator.

(2014) Customers 2020. The Future of BwB Customer Experience. http://www.walerinfo.com/customers2020/

4. Fitting a Lifestyle

FITTING A LIFESTYLE

In order to really help the user an app must be a part of their life. An app must be embedded in key areas of the users everyday's life. An app must be instrumental assisting users in making decisons and setting up goals.

83% say a seamless experience across all devices is important.

(2014) Salesforce. Mobile Behavior Report. https://www.exacttarget.com/sites/exacttarget/files/deliverables/etmc-2014mobilebehaviorreport.pdf

Your app’s experience cannot be a boring lecture:

Your app's experience must be fun!

The revenue impact from a 10% point improvement in a company’s customer experience
score can translate into more than $1 billion

(2011) Forrester Research The Business Impact Of Customer Experience https://www.Forrester.com/The+Business+Impact+Of+Customer+Experience+2011/fulltext/-/E-RES59072?objectid=RES59072&al=0

Our team

(usa)

Michael Gomez
Global Head of design

I design with no limits, but the key is to limit a design to perfection. The perfect balance for the user's appreciation.

Kevin Mott
Sr. UI Designer

My personal quest for culture, knowledge and skill are what create my passion for growth and keep the fire of creativity alive.

Noman Arif
InFORMATION ARCHITECT

I take pride in the quality and agility I apply to all our projects.

ANTHONY SALINAS
lead designer

I live for design. I take a methodical approach to design by applying various formal techniques to take design to the final levels.

Ekaterina Khudiakova
Interaction designer

jeremy Guyer
ui designer
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Brandon Kaufhold
ui developer

Ruben Chavez
sr. designer

Natalia Rubio
interaction designer

Debra Shea
visual designer

(India team)